1915 Organic — CELINE FALEDAM

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Let’s dig deeper

1915 ORGANIC
role — Creative; concept

SOCIAL & POS

1915 Organic juice was drowning in a sea of same-ness. Detox cleanses, perfect bottle shots, acai bowls... they needed a refreshing point of view. We decided to ‘dig deeper’ and embraced the brand’s farming heritage to introduce a down-to-earth tone of voice paired with a raw #NOFILTER art style.

Our social and digital campaign pushed against millennial women’s rising social pressure to maintain an impossibly perfect wellness routine. #LetsDigDeeper empowered everyone to be their own wellness guru and strategically launched in January when ‘New Year, New You’ messaging saturated the market.