i can

CARECREDIT
role — Creative; concept

SOCIAL CONTENT, FILMS & CAMPAIGNS

Millennials in America are frustrated with the healthcare system, feeling left alone to navigate its complexities.

With 'I CAN', we built a platform that flips the script, empowering people to take control and engaging them through impactful social actions and campaigns. The launch film, featuring five real-life heroes, brought the 'I CAN' spirit to life, sparking sharing far and wide.

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Before 'i can,' CareCredit relied exclusively on healthcare providers to promote the brand and its services.

We unlocked their digital and social advertising potential with fun engaging content and a fresh new visual identity boosting brand awareness and sparking direct conversations with consumers.