PROACTIVE PSA
role — Creative Director; concept

FILM, SOCIAL & MEDIA TASKFORCE, SOCIAL & DIGITAL CONTENT

Shorty Social Good Awards, Winner in Public Health
Shorty Social Good Awards, Finalist in PSA
Shorty Social Good Awards, Bronze Honor in Pro Bono

Ideas at the house. A talk. A bombshell. Adults failing kids on sex-ed.
The porn industry educating our kids. This. Changes. Now.

That's how GIVE THE TALK was born - a middle finger to the status quo, a pledge that ignited a movement. We weren't waiting for permission. We took a stand, and the world listened. Bill & Melinda Gates too.

GIVE THE TALK is a PSA that enlists famous adult film star Monique Alexander to give parents the birds & the bees.

Turned out, no parent wants the porn industry teaching
their pre-teen about sex and the film received millions
of views within days.

Following the film, parents were directed to givethetalk.com for facts and resources to navigate the delicate conversation.

The initiative has been highly rewarded in both advertising and social good circles and received global press coverage worldwide including Vice, Upworthy, Mens Health and ATTN.

Importantly, it traveled to the Youth + Tech + Health conference in San Francisco where we got to speak and connect with thinkers, makers, and doers, including Bill & Melinda Gates, who work to improve the life of children and teens.