MOUNT FRANKLIN
role — Creative; concept

TVC, OUTDOOR

Mount Franklin: a household name losing their Aussie flame.

We needed to refresh their image and remind everyone why they're the top drop Down Under.

To amplify the impact, the campaign spread beyond TV with YouTube ads, cinema screenings, magazine placements, a national social media push, and in-store displays. It perfectly timed its launch with Mount Franklin's triumphant return as the official premium water of the Australian Open, hydrating both elite players and patrons at Melbourne Park.