in partnership with the Climate Council

Scared Scientists

PHOTO EXHIBITION, PROACTIVE CAMPAIGN
role — Creative Director; concept

Climate change. We felt it was dangerously becoming a buzzword, frequently used by the media, corporations, and politicians in discussions about carbon offsets, emissions trading, and rising temperatures. We felt it had lost its meaning and urgency; we felt a disconnect. So we decided on a different approach.

We created ‘Scared Scientists’, a photographic series capturing the faces of those who truly understand the gravity of the situation - the scientists themselves. This was well before the wave of youth activism, celebrity endorsements, or even scientists taking to non-traditional platforms. Our emotional approach sparked significant debate and landed features on global news sites, from Iceland to the US.